Main Task - Post 12.4 - Question 4

Based on our research into a possible target group, we noticed that at the time we asked several age groups varying from 15 to 50. We did this so that we could try and notice a few trends, and we noticed that the most common trend was that 15-18 years olds (particularly males) were seriously interested in the action genre. And so we arrived at the target audience of 15 to 18 year olds for our main film.

Here (left) is Jovell from our target audience.

One person in our target group is named Jovell, he is in our class too. He was ideal to focus on because he fitted exactly into out category as he is 16 and loves action films. And so Jovell attends school 5 times a week from roughly 9am until 3:30pm, he has very little time on his hands when he comes in from school as he has plenty of homework to do for the following day as well as studying for his up and coming exams. He does not do much on the weekend besides watching football on the TV and playing for his sunday league team, so realistically only on saturdays is he free. He likes to attend the cinema however due to him not having a job he finds it hard to buy himself and treat himself to nice things, the last film he saw at the cinema was 'The Expendables'. He will not just go and watch any film as he is constantly obsessed with the action genre, if he sees advertised a good action film then he is determined to save up the money and go to the cinema with his friends to watch it. His favourite film of all time is 'James Bond - Casino Royale'.